Along with the great, the good and the not so good, I signed a letter to the Prime Minister asking for a ban on the Ivory trade. The Government has responded to the campaign by Action for Elephants and others, by toughening up the regulations governing the trade. However, as an addendum to the letter explains, this falls short of what really needs to be done in order to help safeguard the lives of elephants and rhinos from the people who hunt them.